The Gateway to Korean Beauty in Europe
We source and export Korean brands, then work with on-the-ground vendors to put them on the shelves of Europe’s largest retailers.
Crafted with Korean care, now on Europe’s shelves
- 4Major retail groupsLeclerc · Auchan · Carrefour Belgium · Intermarché
- 80Leclerc storesParis-area hypermarkets listed, Apr–Jun 2026
- 8Korean brands suppliedAs supplied to the Viry-Châtillon store
- 2CountriesExpanding from France into Belgium
As of October 2026 · Source: K-Beauty Europa
In Europe, Offline Vendors Hold the Key
Whatever a brand does online, Europe’s major retailers expect a local vendor with in-store sales and logistics capability.
“Offline B2B is, and will remain, an important market in Europe.”
- 01Offline retail accounts for about 80% of Europe’s cosmetics market.
- 02The market is fragmented by country and retailer, making it hard for a single brand to cover alone.
- 03Fragmented offline retailers need vendors that can supply many brands at once.
- 04K-beauty penetration in Europe is still at an early stage, leaving substantial room to grow.
Not a Brand, but a Local Retail Operation
Why brands struggle to enter alone
- CPNP/CPSR compliance, labelling and ingredient rules
- No local buyer network
- Ordering that differs by country and by store
- Returns, inventory and promotion costs
- No field team to visit stores
How K-Beauty Europa solves it
- Supply through local vendor codes and contracts
- Multi-brand, small-lot, mixed-carton supply
- SKU rotation driven by store sales data
- Direct purchase, no-return trading terms
- Specialist field agents from September 2026
Winning in Europe is not about sourcing brands — it is about getting products into stores and keeping them moving.
Korean Sourcing Meets European Execution
K-Beauty Europa sources and exports Korean brands, while vendors in France handle customs, compliance, logistics and store operations.
- SupplyKorean brandsODM and brand-manufactured products
- Sourcing & exportK-Beauty EuropaBrand scouting, price negotiation, SKU planning, purchasing and export
- Import & storesLocal vendorsFrench entities such as K-BEAUTY.JM handle customs, CPNP and labels, logistics and store service
- In-store salesEuropean retailersHypermarket shelves at Leclerc, Auchan, Carrefour and more
- PurchaseEuropean shoppersCompare and buy from a single Korean Skincare shelf
- Trading termsDirect purchase and no returns; multi-brand, mixed-carton supply
- OperationsStore visits and data-driven SKU rotation; early clearance of slow stock
- ExpansionTaking the model proven in France to Belgium and other EU markets
Four Retail Groups, in Parallel
Proven sales at Leclerc, wider reach through Auchan and Intermarché, and a multi-country reference with Carrefour Belgium.
- FranceLive in stores
Groupe E.Leclerc
Listed in 80 Paris-area hypermarkets between April and June 2026, with reorders led by best-sellers.
- FranceListing agreed
Groupe Auchan
Product registration under way; shipping and launch dates follow contract signature.
- BelgiumConfirmed · preparing launch
Carrefour Belgium
Listing confirmed and supplier code issued; launch timing is being finalised.
- FrancePreparing roll-out
Groupe Intermarché
Promotion opportunity secured across 280 stores in the Paris region; store coverage expands once the field team is in place.
Status as of October 2026 · Source: K-Beauty Europa
K-Beauty on the Shelf
Not brand-by-brand showcases, but a single ‘Korean Skincare’ category shelf where shoppers compare and buy in one place.
- Skin1004
- Mixsoon
- Purito
- Isntree
- Nature Republic
- Axis-Y
- By Juccy
- K Secret
Rotation Matters More Than Placement
Store-level sales data drives SKU changes and reorders, keeping inventory moving.
- 01
Collect sales data
Track sell-out and reorders by store
- 02
Spot slow SKUs
Compare sales speed by category, price and brand
- 03
Swap in best-sellers
Rebuild shelves around fast movers
- 04
Clear slow stock early
Use promotions to free up inventory
- 05
Field agents
Store-visit team active from September 2026
The field team exists to win new stores, check displays, drive reorders and clear slow stock.
From France to Europe
- 2026.04 – 06
80 Leclerc stores
Sales begin in Paris-area hypermarkets
- 2026.06
Channel agreements
Leclerc expansion, Auchan terms agreed, Carrefour Belgium confirmed
- 2026.07 – 08
Launch preparation
Registration, listing dates and shipping schedules
- 2026.09
Field team live
Specialist agents begin; Leclerc and Auchan roll-out widens
- 2026 Q4 ~
Multi-channel growth
Reorders and more stores across France and Belgium
- Next
EU expansion
Extending the vendor platform to Germany and other major EU markets
Linking Wellness and K-Beauty
K-Beauty Europa is a GB LABS partner. Together with the cosmetics and wellness businesses planned by the medical welfare cooperative, we are building a route for proven Korean products to reach European consumers.
- European retail accessLocal vendor contracts and major-retailer listings
- Korean brand sourcingPlanning and exporting a broad K-beauty range
- Co-op collaborationWorking toward overseas channels for cosmetics and wellness
Figures on this page reflect information provided by K-Beauty Europa as of October 2026 and do not constitute an offer or solicitation to invest.